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Polaroid Brings Down The Shutters On Iconic Film (from Sunday Herald)

THE DIGITAL age has claimed another victim. First it was the VHS recorder, then the humble transistor radio. Now it's the turn of the Polaroid camera.

Yesterday, the company behind the iconic instant camera announced it was to stop making the film used by Polaroid enthusiasts, because there is no longer a market for it.

Three factories will close in Massachusetts, Mexico and the Netherlands, resulting in 450 job losses. The company stopped making the cameras for commercial use in 2006 and halted production of the consumer models last year.

"We're trying to re-invent Polaroid so it lives on for the next 30 to 40 years," said Tom Beaudoin, the firm's president.


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